Self Improvement Book: The Skinny On The Art of Persuasion

The Skinny On The Art of Persuasion: How to Move Minds

By: Jim Randel

RAND Publishing

Paperback (182 pages): $14.95

Ebook: $9.95

The Skinny On The Art of Persuasion Book

Persuasion: the act of convincing, influencing, or inducing.

Great persuaders – people who can get into your brain and massage your cerebrum. Wow! What is more powerful than that?

Our team here at The Skinny On has studied great persuaders going back hundreds of years. We synthesized 35 very respected, very wordy books into 182 pages of straight-to-the-point insight. We learned that persuasiveness is an acquired skill. There are principles, techniques and strategies that you can develop to boost your persuasive powers.

This book will help you improve your persuasiveness. When you’re able to persuade others to your point of view – when you can move minds – then you can do just about anything. In fact, in almost every endeavor in life, the more persuasive you are, the more likely you will be successful.

What You’ll Learn – The Nine Rules of Persuasion

1. Likeability works.

2. Prepare. Then prepare again.

3. Listen and watch.

4. Scarcity pushes people to act.

5. People want to be consistent.

6. Create a sense of reciprocity.

7. In lieu of analysis, people equate price and value.

8. People follow crowds, celebrities, and authority figures.

9. Decisions are all about emotions.

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